Privacy Policy

Last updated: 1 May 2026 — effective immediately for all users.

1. Who we are

Wivvy is a personal styling app operated by Wivvy Labs ("Wivvy", "we", "us"). When you use our mobile applications or this website (collectively, the "Service"), Wivvy Labs is the data controller for personal information about you. You can reach us at wivvy@stylewithwivvy.app.

2. What we collect

2.1 Information you provide

• Account data — name, email, password (stored as a salted hash), and country.
• Style profile — body type and skin-tone descriptor you select during onboarding.
• Wardrobe photos — images of clothing you upload, along with any tags (category, color, season) you edit.
• Outfits and schedules — combinations you save and events you plan against them.
• Messages to Wivvy AI — text and image prompts you send to the AI agent.
• Support correspondence — emails or chat messages when you contact our team.

2.2 Information collected automatically

• Device data — device model, OS version, app version, language, time zone, and crash diagnostics.
• Usage data — which features you tap and how often, in aggregate, to improve the product.
• Approximate location — derived from your IP (city-level) to surface weather-aware suggestions. We do not collect precise GPS unless you explicitly grant permission.

2.3 Information we deliberately do not collect

• Your contact list, SMS, or call history.
• Precise GPS by default.
• Audio from your microphone (the camera-photo flow does not record audio).
• Photos from your gallery beyond the ones you explicitly share with Wivvy.

3. How we use your data

We process the data above to:

• Provide the core Service — recognizing items in your closet, generating outfit suggestions, and saving your plans.
• Personalize style recommendations to your tone, body type, and preferences.
• Respond to and improve interactions with Wivvy AI.
• Keep the Service safe — detect abuse, fraud, and policy violations.
• Communicate with you about updates, important notices, and (with your consent) product news.
• Comply with legal obligations.

We do not use your wardrobe photos, style profile, or chats with Wivvy AI to train third-party advertising models. We do not sell your personal information.

4. On-device processing

Several features run entirely on your phone and never reach our servers:

• Skin-tone scan — analyzed locally on your device. Only the resulting descriptor (e.g. "olive", "warm light") is synced.
• Body-type pose detection — runs locally.
• Item segmentation — the cropping and background-removal of wardrobe photos happens on-device before any upload.

Server-side processing applies only when generating outfit suggestions, syncing your wardrobe across devices, and answering Wivvy AI prompts.

5. Legal basis for processing (EEA / UK users)

If you are in the European Economic Area or the United Kingdom, we process your personal data under one of the following legal bases:

• Contract — to provide the Service you have signed up for.
• Legitimate interests — to improve product quality, prevent abuse, and ensure security, weighed against your rights.
• Consent — for optional features (e.g. precise location, marketing emails). You can withdraw consent at any time.
• Legal obligation — when required by law.

6. When we share data

We share personal information only in these limited circumstances:

• Service providers — cloud hosting (encrypted at rest), email delivery, analytics, crash reporting, and AI model providers, each bound by data-processing agreements.
• Legal requests — when required by law, court order, or to protect rights, safety, or property.
• Business transfers — if Wivvy is involved in a merger or acquisition, your data may transfer subject to this policy.
• With your direction — for example, when you share an outfit to a social network.

We do not share your data with advertising networks for cross-context behavioral advertising.

7. Storage and retention

Account and wardrobe data is stored on encrypted infrastructure in the European Union and the United States. We retain personal information for as long as your account is active, or as needed to provide the Service. When you delete your account, we delete or anonymize your data within 30 days, except where retention is required by law (e.g. financial records).

8. Security

We protect your data with industry-standard measures: encryption in transit (TLS 1.3), encryption at rest (AES-256), least-privilege access controls, audit logging, and regular third-party security reviews. No system is perfectly secure, and we encourage you to use a strong, unique password and enable two-factor authentication.

9. Your rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you.
• Correct data that's inaccurate.
• Delete your data (the "right to be forgotten").
• Export your data in a portable format.
• Restrict or object to certain processing.
• Withdraw consent at any time.
• Lodge a complaint with your local data-protection authority.

You can exercise most of these rights directly from Settings → Privacy in the app. For anything else, contact us at wivvy@stylewithwivvy.app. We respond within 30 days.

10. Children

Wivvy is not directed to children under 13 (or 16 in the EEA / UK). We do not knowingly collect personal information from children. If you believe a child has provided us data, please contact us and we will delete it promptly.

11. Changes to this policy

We may update this policy as the Service evolves or as the law changes. When we make material changes, we will notify you in-app and update the "Last updated" date at the top of this page. Continued use of the Service after a change means you accept the revised policy.

12. Contact us

Questions, requests, or concerns about your privacy? Reach our team at:

Wivvy Labs
wivvy@stylewithwivvy.app
Data Protection Officer: wivvy@stylewithwivvy.app

For EU users, our designated representative under Article 27 GDPR is listed on request.